Today’s modern society is easily characterized as the era of “big data” – a term for the truly massive amounts of data created and consumed by Internet users. What is “big data”? Data is quite literally everywhere – recorded, stored, and analyzed. IBM has classified big data into four elements: volume, the scale of data; velocity, the analysis of streaming data; variety, the different forms of data; and veracity, the uncertainty of data. Information has never been generated a